Project Description

Baawaating Family Health Team

Baawaating Family Health Team  is an Indigenous Primary Care Clinic supported by the Ministry of Health  & Long Term Care that serves the Indigenous and Non Indigenous populations of Sault  Ste Marie and local catchment area.  The team functions to provide comprehensive primary care services based on the unique needs and health outcomes of the population that they serve.
We built them a new website, developed their branding and produced some video materials to help them better describe their services to their clients.
PROJECT ELEMENTS

Web Design, Branding, Video Production, Audio Mixing And Mastering

DEVELOPMENT STAGE

Completed, Expected Launch September 1st, 2019

Baawaating Family Health Team

Baawaating Family Health Team  is an Indigenous Primary Care Clinic supported by the Ministry of Health  & Long Term Care that serves the Indigenous and Non Indigenous populations of Sault  Ste Marie and local catchment area.  The team functions to provide comprehensive primary care services based on the unique needs and health outcomes of the population that they serve.
We built them a new website, developed their branding and produced some video materials to help them better describe their services to their clients.
PROJECT ELEMENTS

Web Design, Branding, Video Production, Audio Mixing And Mastering

DEVELOPMENT STAGE

Completed, Expected Launch September 1st, 2019

The Baawaating  Website And “About Our Clinic” Video

The Baawaating Family Health Team had an old website that was in desperate need of some modernization.  We worked with the clinic manager to decide on what content needed to be included in the new website design and what overall tone and look the site should have.  As part of the project planning we visited their clinic site and conducted some interviews with Baawaating personnel, including clinic manager Maxine Lesage.  We then produced the video clip below to showcase the clinic and to be delivered via the website we designed.

The Baawaating “About Us” Video

© 2019 Baawaating Family Health Team

We captured, edited and processed the video, treated the recorded audio and utilized appropriate soundtracking as well as generated all of the motion graphics to maintain a consistent, understated, branding for the clinic.  Clips like this have the dual purpose of use as fantastic social media assets to engage the community they service as well as build general awareness around the clinic’s services.

The Baawaating Logo is a family crest of Baawaating physician Dr. Wakegijig.  Her father was a traditional healer and it’s one of the ways the Baawaating team seeks to include traditional Anishinawbek beliefs in modern medical practice.  We created this version of the logo by photoshopping an old digital outline of the shape they provided and formatted it for use throughout the website.

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